Did you know that 68% of online experiences start with a search engine and that SEO is responsible for 1000% more traffic than social media? These statistics are stunning, but they show how important SEO is to companies like yours.
Whether you focus on creating high-quality content and links, or optimizing your site for indexing, SEO is still a critical factor in online visibility. If your site is not optimized properly or does not meet visitor expectations, your ranking could fall.
Are you wondering what to do? Read on and discover 7 amazing SEO tips you should use on your site to discover and ranked.
7 SEO Tips and Tricks to get Fast Ranking
1. Use The E.A.T. Formula
The E.A.T. Method means Expertise, authority and trustworthiness – three of the most important ranking factors for Google. The content on your website must not only be relevant and of high quality, but also show your competence, i.e. be reviewed or written by experts.
In this way, you build authority that helps you build trust with users. If users trust your content, they keep coming back for more and more. Google determines whether your site is of high value. You can also build authority through backlinks, i.e. when other major websites and blogs link to your site. This tells search engines that your content is worth the attention, so it will rank your site higher.
2. Publish Relevant Content
In the early days of SEO, it was enough to stuff tons of keywords into an article and call it up every day. Google and other search engines read the keywords and rank your site accordingly, resulting in irrelevant, poorly written content that was useless to users.
Nowadays, search engines pay a lot of attention to high-quality content and determine it based on user behavior on your site. For example, if visitors to your site arrive based on a keyword and your content does not meet their needs, they leave your site, and your bounce rate increases. This leads to a lower ranking because search engines want to give users exactly what they are looking for.
3. Use The Right Keywords
Although there are numerous ranking factors that determine whether your site is ranked high, keywords are still one of the most important. That doesn’t mean you should use them randomly, but use them naturally and organically in your websites and blog posts.
Also, do proper keyword research to see which keywords best fit your brand and your business. Look for less competitive keywords if you want to rank higher faster. If you want to reach a target audience near you, one of the best local SEO tips is to use the name of your city, town, or neighborhood in your keywords.
4. Optimize Your Page Titles and Descriptions
Page titles are an important ranking factor, and each page on your site should be optimized separately. You should never add the same title and description to multiple pages, as search engines may rank you lower.
The same goes for your blog. Page optimization is one of the most important blog SEO tips, as you want the title of the blog to match the title of the page so that search engines can rank it higher. All the time stick to the suggested character limits for page titles and descriptions and utilize relevant keywords wherever feasible.
5. Use Backlinks
Link building is one of the most difficult but important SEO ranking factors, especially for Google. When you start building backlinks for SEO, you will find out why so many websites struggle with link building. The key is to build backlinks organically, and not resort to dubious black hat tactics.
Best practices for building organic link building include:
- Sign up for online business registers such as Google My Business
- Write guest posts for authoritative blogs and websites
- Working with influencers to promote your website and services
- Advertise your website on social media
- Creation of infographics and videos
- Cross-promotion with industry experts
- Writing high-quality content
These are just a few of the many white hat link building methods that can attract the attention of search engines.
6. Pay Attention To Intentions in The Search
Keywords are important for SEO, but there is something that is even more important to search engines, namely, search intentions. When someone enters a keyword in the Google search bar, they have some kind of intention.
Are they looking for information? Are they looking for something? Do they want to compare products or services? Of course, one cannot always know what people’s intentions are when they use keywords, but in most cases it is obvious.
For example, if someone wants to buy elegant shoes, they type “elegant shoe shops near me” or “where you can buy elegant shoes.” In these cases, it is obvious that the user is willing to buy elegant shoes. On the other hand, if the user is looking for more information about elegant shoes, he could use keywords such as “how to wear elegant shoes” or “types of elegant shoes”.”
If you match the search intention with the exact content the user is looking for, Google will rank you higher.
7. Optimize Your Website For Mobile Devices
In 2020 a site must be mobile-friendly and this is no longer optional. If you want to be at the top of search engines, consider mobile phones first. With over 52% of all website traffic coming from mobile users, you should be ready to offer users a seamless experience while browsing your website.
When you create your own website, you should be able to optimize it from the backend for mobile use. Most topics are optimized for mobile use as well, so you don’t have to create a separate website from scratch.
Use These SEO Tips To Keep Your Website Moving
Whether you’re new to SEO or familiar with it, optimizing your site for users and search engines is a must in 2020. From using the right keywords and paying attention to search intentions to optimizing your site for all devices, these tips for SEO optimization help you stay at the top of search engine pages.
Want more SEO tips? Read the rest of the articles we have written on this topic and come back soon to discover more industry news and trends.