Before talking more in-depth about SEO On-Page optimization steps with pillar content/foundation. It’s good, you understand what that Pillar/foundation content is meant. Because this is advanced material.
Starting great and extraordinary material; about this On-Page SEO optimization step, I will answer some common questions. Which is usually submitted related to On-Page SEO.
What is On-Page SEO?
On-Page SEO is; optimization strategies on the website to get the best ranking on Google search pages! This SEO technique is part of Google’s advice on webmasters. So, this is purely a type of SEO White Hat. Read here for complete material; What is On-Page SEO?
What is pillar/foundation content?
If you are a Yoast SEO plugin user on WordPress, you will be introduced to the term; Cornerstone Content. And that is to describe what the foundation/pillar content is. This is actually the same as the content that you normally create. However, having a special mission and being optimized is one of the most important content on your website. Specifically, to be introduced in search engine algorithms.
You can insert sales messages, or encourage conversions through this type of content. And the most important is; benefits that can drive your website ranking, for keywords with the most competitive level of competition.
What are the benefits of pillar/foundation content?
Already a little answered in the question above. Benefits of foundation/pillar content, one of the most important is; a strategy to get a place on the search page for the most competitive keywords. The most difficult keywords to achieve with conventional SEO strategies!
If you want to know more, keep reading. We will discuss, how to make it.
Overview Of Pillar / Foundation Content
Foundation articles are the most important writings for you. What you really want to rank. Posts that make people return to your site, or buy your goods/services.
But how do you get articles on the basis of achieving a high ranking in search engines? How do you get the most out of your foundation article?
This will be answered through the On-Page SEO Optimization step with this foundation/pillar content.
To rank articles of this type, you need to make sure; these articles are the best! What you can write.
You also need the kickass internal link structure.
In this post, I will explain, what is foundation content. And how to get ranked with this article!
This will give a basic overview of applying foundation content. For SEO On-Page Optimization steps
What Should Not Be Done When Trying To Get Ranked?
Before we discuss what needs to be done, let’s briefly discuss what not to do, and how ranking works.
Without a doubt, the most common question we ask is: “how do you optimize SEO so that your site can reach page 1 of Google?”.
What most people don’t realize, is that; they ask the wrong question.
You see, the site does not give: individual page rank.
If you want to rank certain keywords or key phrases, you must determine which posts or pages you want to rank for certain keywords.
That is why the On-Page SEO steps are so important before you take the Off-Page SEO steps. If not, then how good are you at optimizing Off-Page SEO, it will be useless! Alias is in vain.
Adding keywords to the title of each page did not help; You must use focus phrases only once.
This also won’t work, if you write an article that only contains 200 words, with a variety of key phrases, without one main article linking them all.
You need one single page! Which is the center of content on that topic – the “hub” page, if you want.
That’s where the foundation content comes in. But how do you make sure your foundation’s article content gets ranked in the search engines?
How To Optimize Foundation Content?
Create amazing content! ( use an exclamation point )
Your foundation content must be 100% awesome in every way. You need to think about keyword research, headlines, amazing content, and more.
The foundation article must be the best and most complete article on your website. That means you should try to make this article as great as possible. Raise your normal standards and write down an extraordinary foundation.
Invest your time and money to create this type of content. Do it seriously and planned.
How Does It Work?
When you are working on the runway, you must indicate it by replacing the runway switch.
To make a foundation analysis, you must analyze the level of readability. In the Yoast SEO plugin and maybe other SEO plugins, it can help you do this.
You must use enough subheadings, and you must make sure to write short and clear sentences. This is the part that will support the readability level.
Runway articles are usually long. And because of that, it’s rather difficult to read.
Subheadings and short sentences will help people read to the end. Without feeling tired!
The most important adaptation in the current SEO strategy is the demand for long articles. Cornerstone’s articles aim to provide the best and most complete information on a particular topic, which means it must belong.
To score the best score through the length of the text, you must write the article; at least 900 words.
Things To Note For Foundation Articles Are:
- length of meta description;
- title width;
- Outbound link;
- Keyword URL
Now, go ahead and make a post or page on your site. Take your time, because this will be a site that will get you ranked, but not only that, it will be content that also gets ranked.
This means real people will read it too, and you need to convert those people.
So, think about search engines by all means, but think more about visitors who will eventually read the page – and give them something of value.
Which keywords are targeted with foundation articles?
Your article foundation must be optimized for the most ‘main’ or most competitive keywords. Of course, you must stay realistic when determining these main keywords.
However, the structure of your internal links will help rank your landing page, which is why this article should aim to rank for the most competitive keywords.
Position The Foundation Content On Your Site
Now let’s talk about where to place that content on your site. Important content deserves a place in the structure of your core site, not news items or blog posts that cross somewhere. It must be easy to find in a few clicks.
This also means you may not create other pages on your site that target the exact same keywords!
And you really don’t need to, because there are many ways to use variations of keywords for other pages, this and use it in the structure of your site.
Build A Good Internal Connecting Structure
Like external links, internal links are very important for SEO. If you want your foundation content to rank well, your site structure must be perfect.
Google considers articles that have the most internal links that show the most important content on your website.
That’s why you need to make sure your pillars get the most internal links. This is what you want to rank!
When you add a link to your pillar/foundation, use the keywords you are targeting as anchor text for that link, if possible.
But most importantly, links from within the content. Don’t just add a few sidebar/footer links throughout the site.
The reason is simple: links from within content, are far more valuable than links from the sidebar.
In addition, you need to make sure that you link to the pillars of the pages that are really related.
Contextual links; is a link that will help you rank. Adding self-selected links, and useful relevance for someone who visits your website is the best way to achieve this.
Automation will not give you quality results. And this is why this strategy is also called the On-Page SEO Optimization Step!
That means building a decent linking strategy is hard work, especially if your site is large.
Find Internal Links On Google
You can use Google to find relevant internal links. The easiest way to find out which pages Google thinks is relevant for your passphrase is ‘site:’ search on Google.
So if I try and find the most important pages for our professional SEO services on Blogger Concept
If you do this for unique phrases on your site, you might find several pages. Edit each page and add links to your new grounding content.
As you can imagine, this can be a lot of work!
Improve the structure of your internal links
I once again like promoting the Yoast SEO plugin, but the problem is, through the premium version of the plugin it can be done.
Yoast SEO has two features to help you work on a great internal linking structure for your pillar. Text link counter and internal interface (Premium).
Both will make it a lot easier to work on the site structure that is perfect for your pillar.
But, if you already understand the point, you can do it manually.
The text link counter shows you how many incoming and outgoing internal links a post or page has, so you can keep an eye on the number of internal links that your landing article gets.
Promote Your Foundation Content
If written well, your foundation content must be something to be proud of!
Something that other people are willing to share. And thus, also something that will attract the link.
Don’t be afraid to reach out to others who have written about related topics: show them what you have made. And that, it might be beneficial for their visitors to see it.
You might even want to offer to write guest posts, for them on the topic, for backlinks to your articles.
Conclusion: On-Page SEO Optimization Steps With Platform / Pillar Content
Your foundation article deserves special attention. They must be written carefully, to be the most complete and authoritative.
They also need to be easily found on your site! Pillar content requires a lot of contextual links that point to them to make Google see, that, they are the most important articles.