In a crowded media environment, advertisers compete for tooth and nail to outperform their competitors. Due to this constant competition for customer attention, audio ads began to resurface as the playground for capturing market share.
How did this happen? The numbers paint a clear picture of why the landscape transitioned back to audio advertising. More than 18% of adults in the US began listening to podcasts at the start of the pandemic. Marketers predict that by 2023, the market share for podcasting will exceed $2 billion.
Many businesses have begun to reinvest in audio advertising as more and more people are becoming burnt out on video and prefer to listen to something interesting.
The benefits of audio advertising
There are several objective reasons why the audio media market is developing. Much of the success of audio media is based on the downsides of video content.
People can listen to content on almost any device while doing other things simultaneously. This is how audio ads are able to reach us while driving, exercising, or even in the shower.
Listening is a more active process than watching a video. While you listen, you need to imagine a picture. Therefore, audio advertising has a more substantial effect on the listener’s mind.
Audio ad production ranges from $1,000 to $2,500. The average price of video advertising is from 1,000 to 5,000 dollars per minute.
It’s always challenging to find and sign the right voice actor to perform a script capable of grabbing the attention of customers and increasing sales. The search for an actor, signing legal paperwork, and completing recordings require additional time and resources and slow down the production process.
If you want a specific person to voice your video, you can use voice cloning tech to license their voice and then synthesize speech — no need for an actor to be in the studio. With Respeecher, you only need a one-hour-long recording of the original actor’s voice. After that, voice cloning AI will create unlimited audio content based on the original. You can find more details on how the technology works here.
Voice synthesis can save your business time and money. The AI-based voice generator also helps you translate your videos into any language using the same actor’s voice.
The Voice Marketplace helps you select and license a voice from Respeecher’s library.
Voicing Video Ads and How to Fix Them With AI
We use two metrics to measure the success of a video ad: the revenue generated by the ad and the cost of creating the video. Revolutionary AI-based voice cloning technology helps entrepreneurs reduce costs and get more value from advertising.
Below are the seven steps of production for a video commercial:
- Creating the script
- Casting actors for video and dubbing
- Finding and organizing shooting locations
- Filming process
- Video editing
- Audio editing
- Final Review
AI voice synthesis reduces the amount of production work with the following benefits:
- You don’t have to schedule actors for ADR sessions in the post-production phase. Voice engineers can do all the editing work themselves.
- You significantly reduce production costs as you don’t have to pay voice actors for additional time in the studio.
- You get almost unlimited speech editing options, which expands the creative possibilities of the director.
- You can de-age or even resurrect the voices of celebrities who have aged or passed away.
- Speech synthesis makes it much easier to work with child actors. This is especially true for post-production and ADR sessions.
- You can save time and reduce costs that would have otherwise gone to ad localization, including dubbing in foreign languages.
Check out the perfect implementation of almost everything mentioned above in the recent Not Just A Cadbury Ad Campaign. It features a combination of video and audio AI technology to create thousands of custom ads using the look and voice of an Indian celebrity.
Marketers cannot ignore this resurgence of interest in audio content. Most production companies and businesses are looking for ways to reduce costs and increase production volumes at the same time.
AI voice cloning is the key to both problems as it delivers unmatched benefits to both businesses and production studios:
- Easy production scaling
- Simple and affordable multi-language dubbing
- Fast post-production
- Straightforward process for working with voice actors
If you are interested in using voice cloning technology in your projects, please let us know. The Respeecher team will help you better understand voice cloning and come up with effective solutions for your business.