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The Sex Toy Industry and The Market Segmentation

William Watson by William Watson
November 28, 2023
in Uncategorized
Couple

Image Source- Nathan Dumalo On Unsplash

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The worldwide sex toys market study is divided into product type, end-user, and geography. Regions are further subdivided at the national level, and income for each sector is reported by region and country. Sex toys come in various forms, sizes, colors, patterns, concepts, ideas, purposes, and applications. Some are intended for male and female users, while others are designed only for one. These toys, equipment, or products are made to appear and feel as natural as possible and are primarily employed to induce sexual pleasure. Dildos and vibrators are the most widely purchased devices, followed by various products such as larger machines, furniture, BDSM gear, and even sex dolls in recent decades.

Dildos are made to resemble the exterior male human genitalia or as a simpler penetrative shape and can vibrate or be non-vibrating. The client determines the size, and some businesses provide massive, enormous, and even alien-looking unique tailored items. Initially, women were the primary target audience for sex toys. Men, on the other hand, are becoming a significant market base for sex devices, including sleeves for penetration and prostate stimulation devices.

Motorbunny is a saddle-style, ride-on-top masturbation tool similar to the Sybian in form and function. Various attachments are intended to arouse women and men in diverse ways. Motorbunny stimulates the clitoris with motor-driven vibration and the g-spot with attachment rotation. The rider or operating partner uses a wired controller to modify the strength of the vibration and rotation operations, which are independent of one another. Alternatively, Motorbunny is the first such device to offer wireless and long-distance remote control for separated partners.

Factors driving the demand for sex toys

The growth of the global sex toy industry can be largely attributed to the shrinking of sexual taboos by mainstream media (programs such as Sex and the City and How to Build a Sex Room) and a decrease in stigma during conversations with friends and partners. Other factors also contribute, including a growing number of people who are suffering from conditions like clinical depression, premature ejaculation, erectile dysfunction, injuries sustained in accidents or as a result of surgery, results of accidents or operations, lifestyle changes brought on by the internet age, expanding Westernization culture and influence, changing mindsets, and rising marriage and divorce rates.

Increased Sex Toy Exposure

As a result of greater media exposure, people worldwide are becoming more aware of and accepting of sex toys. Sales of sex toys are booming, prompting manufacturers such as Motorbunny to create sex toys with cutting-edge technology. Sex toys are becoming more popular as user understanding and attitudes about sexual well-being evolve. The increasing acceptance of sex toys, where they are no longer considered taboo, has enabled many couples to better their sexual lives via sex toys.

Demonstrating security

Although no scientific literature exists on the body safety of diverse sex toy materials, users should avoid certain materials. Some toys include phthalates. These chemicals, found in some plastics, have been prohibited for usage in goods such as children’s toys and pacifiers because they may change human hormones. According to the FDA, it is unknown what effect phthalates have on human health (if any). If you have decided to avoid them in other aspects of your life, such as cosmetics, you should know that they may be present in sex toys. Manufacturers such as Motorbunny offer 100% silicone products that are pharma grade and body safe.

The Art of Sexperimentation

Motorbunny organized 12 works of art inspired by the Motorbunny gadget at a digital exhibition named “Motorbunny: The Art of Sexperimentation” in February 2017. Motorbunny launched its Application Programming Interface (API) in November 2018 to provide users and developers with a toolkit for integrating the Motorbunny LINK app with other experiences, such as selecting actions on Facebook and other social platforms to control their Motorbunny or integrating with gaming platforms.

International Recognition

The Motorbunny was nominated for “Outstanding Powered Product of 2017” at the AVN (magazine) “O” Awards after becoming available for direct purchase online in 2016. Motorbunny has since received two major AVN awards named “Best Pleasure Product Manufacturer in the Small Category.” Cosmopolitan magazine called Motorbunny one of the hottest technologies of 2017 and gave it a detailed analysis. In an April 2017 article titled “When Your Doctor Prescribes A Vibrator For Your Aging Vagina,” the Huffington Post cited Motorbunny. The makers of Motorbunny were interviewed by the German business daily Handelsblatt about how they released their app platform to third-party developers.

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